Libre Chocolate

Libre Chocolate is a passion project combining my Spanish heritage and love for animals. This artisanal chocolate bar brand aims to spread awareness of the cruelty of the bullfighting practice. The brand is called Libre, which translates to “free” in Spanish. I conducted research and found that while in Spain the majority of the population have expressed disapproval towards the ‘sport’ and do not attend bullfights, many tourists are still lured in year after year to this spectacle. This brand will aim to educate and inform people in the United States on the issue. The target audience consists of people who are looking to book a trip to Spain and are planning tourism activities for their trip, as well as chocolate lovers who are passionate about animals.