The Lookout

AGENCY: PUSHING THE ENVELOPE

The Lookout Blue Ridge (formerly Hook & Eye) is a restaurant in Blue Ridge, Georgia, USA that underwent a complete rebrand in collaboration with the strategy team, copywriters, and creative director. As the sole designer at the agency, I executed all visual aspects of the rebrand, including the visual identity, brand guidelines, indoor and outdoor signage, and out of home advertising.

The previous branding lacked clarity, with an unscalable logo and a name that no longer resonated with the target audience. The new brand identity elevated and modernized the restaurant, introducing a new name that directly highlights its unique value: rooftop views that offer a “lookout” over the mountains and town of Blue Ridge.